About

Everyday Luxury had to begin somewhere

The story

Egzonjeta Shala is the designer and founder of ESH, a bridal fashion brand born from a deep passion for modern elegance and artisanal craftsmanship. Based in Pristina, Kosovo, ESH specializes in handcrafted wedding gowns, known for their luxurious details, shimmering embellishments, and refined silhouettes.

Each gown is thoughtfully designed for the bride who seeks more than just a dress—she seeks an experience. One that captures her style, personality, and the uniqueness of her moment. With an unwavering commitment to quality and aesthetics, ESH is quickly establishing itself as a rising name in luxury bridal fashion, delivering timeless design and heartfelt artistry in every stitch.

The begining

For Egzonjeta Shala, it all began with a vision: to redefine bridal elegance through timeless design, meticulous craftsmanship, and a deeply personal touch.

2023

Egzonjeta Shala, inspired by a lifelong love for elegance and detail, begins sketching and designing custom pieces, laying the foundation for what would soon become ESH.

2024

With a growing clientele and clear vision, the ESH atelier officially opens its doors in Pristina, Kosovo. Here, handcrafted bridal gowns with signature details begin to take form, one stitch at a time. 

2025

As word spreads and demand grows, ESH gains recognition as a fresh, luxurious presence in bridal fashion—known for refined design, craftsmanship, and a deeply personal approach to every bride’s dream gown.